2026 Commercial Strategy Forum: United at the Core

Here are some highlights from our time together:

• SVP of Commercial Optimization Harry Carr, SVP of Commercial Optimization Pat Broderick, and SVP of Sales Brad Barnett each took the plunge in the Dunk Tank to benefit Give Kids the World Village, where we raised more than $10,300 for the children.
• State of the industry, snapshot and helpful trends from Michael Dominguez, President & CEO for Associated Luxury Hotels International (ALHI)
• Trends and industry snapshot from Ryan Meliker, President and CoFounder of Lodging Analytics Research & Consulting
• Leveraging AI with Matthew Bright, SVP, Head of IT
• The Commercial Synergy Session: Pillars, Profits, and Peer Best Practices panel discussion
• All Hands on Revenue: Activating the Whole Hotel panel discussion
• The Commercial Case for Full Funnel Marketing with Stephanie Smith, Founder of Cogwheel Marketing & Analytics
• Breakout sessions, featuring:
  • Paid Media and Trends for the Modern Hotelier
  • Cvent: Using your Cvent data to make strategic decisions
  • Revenue Management: Rethinking the Budget Season
  • Digital Marketing: Would AI recommend your property?
  • Building the Bench: Developing Talent & Driving Performance
  • Amaze Insights

…and so much more!