SocialLite
Buzzworthy Social Strategy
Davidson’s in-house social media agency, SocialLite lets our hotels take advantage of full-service industry expertise — without the substantial cost of a typical third-party agency.
A team of passionate, strategic creators, we’re focused on generating thoughtful, engaging content that moves the needle in meaningful ways.
Social Storytellers
Cross-Channel Creativity
SocialLite offers Davidson partners a comprehensive strategy for social media success — from planning, development, and content creation, to influencer relations, community engagement, and beyond. With a finger on the pulse of online trends, our team develops compelling, timely, and distinctive content that builds brand credibility and drives unparalleled performance.
Social Media Management
Connect, Elevate, and Engage
Savvy social media specialists, the SocialLite team knows how to harness the power of digital platforms to generate brand awareness, bolster credibility, and create lasting connections. Our approach is ROI-focused and always strategic, from personalized planning and development to precision-targeted influencer partnerships and brand-informed community engagement — underpinned by industry-leading analytics and Davidson’s core commitment to create value in everything we do.
Content Creation
Make Every Post Count
Our team knows a thing or two about crafting eye-catching content that embodies a brand identity and cuts through the noise. We’re talking aesthetic imagery, sparkling copy, and seamlessly produced short-form video. An experienced team of strategic creators, we focus squarely on elevating content quality while fine-tuning feed relevance, so that our partners shine in their best possible light through every post, story, and engagement.
Meet the Team
Strategic Creators for a Digital Age
Carrie joined the company in September 2019 and serves as Vice President of Communications & Social Media, where she oversees public relations and social media efforts for Davidson Hospitality Group, all of its operating verticals, as well as all individual hotels, resorts and restaurants. A results-oriented thought leader with a passion for hospitality, she was previously the Director of Public Relations at Two Roads Hospitality, where she led award-winning public relations and partnership marketing efforts for the Destination Hotels collection for nearly six years until joining the Hyatt Hotels Corporation global communications team following its acquisition of Two Roads in late 2018. During her tenure, Carrie drove a steady stream of brand-building editorial coverage in target publications while also developing best practices, new ROI measurement tools and resources to inspire PR agencies and experienced in-house marketing team members toward optimal creativity and meaningful press coverage. Previously, Carrie spent several years at award-winning boutique PR agencies in Los Angeles and New York, where she managed domestic and international public relations efforts for a variety of prolific hotel, travel and tourism organizations including the Los Angeles Tourism & Convention Board, Scottsdale Convention & Visitors Bureau, Visit Scotland, Orion Expedition Cruises (now part of Lindblad Expeditions), Virtuoso, RockResorts and Vail Resorts Hospitality, A-ROSA River Cruises, St. Regis Hotels, Eden Rock – St Barths and illy coffee. Some favorite travel moments from Carrie’s robust career include horseback riding to the Hollywood sign with NBC’s TODAY Show; supervising a Sports Illustrated Swimsuit cover shoot on Canouan, a remote island in St. Vincent and the Grenadines; and cruising through the pristine Kimberley region in Western Australia with top-tier media and travel agents.
She holds a B.S. in Communications from Boston University and currently resides in Los Angeles with her family.
