DH Creative
We Bring Hospitality Brands to Life
Building strong brands, crafting compelling campaigns, and managing large-scale shoots — DH Creative offers a one-stop solution for comprehensive brand development and creative direction.
We’re a team of master storytellers and close collaborators who understand what it takes to bring a brand from concept to realization, embodying the unique vision of our partner hotels in meaningful and impactful ways.
Brand Development
Long-Term Creative Vision
A well-developed brand identity touches every aspect of the guest journey, creating a consistent, immersive, and distinct hospitality experience. At DH Creative, our team members work in close collaboration with hotel partners over the long term, fortifying, safeguarding, and bolstering their brand vision long after the actual development work is complete.
Photography & Videography
Exceptional Visual Storytelling
High-quality photography and videography is essential to showcasing our partner hotels, resorts, and restaurants in their best possible light. The DH Creative team works closely with talented photographers and videographers to execute shoots, ensuring a seamless process and exceptional results.
Project Management
Inspired Collaboration
We are deeply involved in every aspect of branding projects, whether they are developed in-house or entrusted to third-party agencies. Our team provides comprehensive oversight and close collaboration with key stakeholders to seamlessly bring projects from concept to completion.
Website Development
Creative Direction
One of the most impactful tools in the marketing arsenal, a well-designed website showcases our partner properties’ unique offerings to the wider world. Our team oversees the website development process from beginning to end, ensuring successful delivery of an outstanding product that effectively delivers on the brand vision.
A dynamic and creative marketer deeply attuned to cultural trends, Armine spearheads branding initiatives for hotels, restaurants, and entertainment venues across the Davidson Hospitality Group portfolio. Joining the company in 2019 as the Director of Integrated Marketing, she skillfully managed branding engagements while overseeing diverse marketing initiatives for a vast portfolio of hotels, with a specific focus on new openings, lifestyle hotels, and resorts.
Prior to her role at Davidson, Armine served as the Brand Culture Director at Sydell Group, where she played a pivotal role in the launch of Freehand Los Angeles—a vibrant lifestyle hotel acclaimed for its award-winning restaurant, bar, and rooftop pool deck. She has also held diverse roles at The Standard Hotels, contributing to sales, marketing, and food & beverage operations, and has demonstrated expertise in managing special events through strategic partnerships, standout programming, events, and activations.
Armine holds a Bachelor of Science degree in Marketing from Woodbury University.