Sep 26, 2023
The post-Covid era has this new generation focused on health, wellness and social responsibility, driving a trend towards conscious cocktailing and shattering the notion that cocktails can be just as good with alcohol-free spirits.
According to research from IWSR, 48% of U.S. alcohol drinkers say they consider a company’s sustainability or environmental initiatives before purchasing alcohol, with 73% of Gen Z saying they are willing to spend more for a sustainable product. Given the amounts of water, grain and energy needed to produce alcoholic beverages, consumers are seeking out brands that are working to reduce their overall carbon footprint. In addition to reducing the impact of packaging and production processes, brands are increasingly examining the impact of their raw ingredients and finding ways to recycle waste created from their products.
Hold the booze! Gen Z has been given the unique distinction of being “the least alcohol consuming generation in history”, leading a trend towards moderation as part of a broad-based interest in health and wellness — as well as fears of social media surveillance. Manufacturers are taking heed, as the race to introduce new, lower alcohol content products is heating up, and on-premise venues also gear up to serve drinks that will appeal to those who are limiting or omitting alcohol. “Better-for-you” alcoholic alternatives have already seen a 20.1% increase in sales from 2021 to 2022, while low and no-alcohol offerings saw a 6% increase in that same time period. Increased investment by industry players is expected to push this market further outward.
COOLER THAN A CUCUMBER
6 CUCUMBER SLICED MUDDLED
1 OUNCE LIME JUICE
1 OUNCE AGAVE SYRUP
.50 OUNCE MONIN PINEAPPLE SYRUP
TOP/ FEVER TREE GINGER ALE
Muddle cucumbers with pineapple re’al and agave.
Add lime juice and shake with ice.
Double strain into a collins glass with ice.
Top with Q Ginger Ale.
Garnish with mint bouquet & lime wheel.
A ROSE BY ANY OTHER NAME
1 OUNCE LEMON JUICE
1 OUNCE MONIN HONEY SYRUP
.50 OZ CRANBERRY JUICE
6 DASHES FEE BROS ROSE WATER
TOP/ FEVER TREE SODA WATER
Shake all ingredients except soda with ice.
Double strain into a collins glass.
Top with Fever Tree Soda water.
Garnish with a rosemary stalk.
YUZU HIGHBALL SPRITZ
1 OUNCE LEMON JUICE
1 OUNCE MONIN HONEY SYRUP
2 DASHES FEE BROS PLUM BITTERS
TOP/ FEVER TREE YUZU LIME
Shake all ingredients except yuzu lime soda with ice.
Double strain into a Collins glass.
Top with Fever Tree yuzu lime soda.
Garnish with lemon wheels.
May is Jewish American Heritage Month. Our team members share how cooking and sharing delicious, traditional dishes has created lasting memories for them. These traditions are ones they will carry on as they celebrate being proud Jewish Americans.
A brief look at how our team members recognize Juneteenth and honor the legacy and contributions of Black Americans.
A Note From The President Thom Geshay
See how Davidson Hospitality Group serves with love on our 3rd annual day of service.
Celebrate Asian American and Pacific Islander Heritage Month with us as team members from our properties share the pride they feel in their heritage and the special ways they are honoring this meaningful month. Their stories remind us that our diversity is our strength and something to celebrate every day!
Asian American Heritage Month is about recognizing and celebrating contributions of Asians and Pacific Islanders to the building of the U.S. nation.